Tourism Ireland Leads Four-Day Sales Mission to China, Accompanied by 18 Tourism Enterprises

Published on : Tuesday, September 16, 2014

Tourism-IrelandTourism Ireland’s 2014 sales mission to China kicks off today.


A delegation of 18 tourism enterprises from the island of Ireland is taking part in the targeted travel trade mission – in a bid to grow Ireland’s share of this rapidly-growing tourism market.

Over the next four days, the Irish companies – including hoteliers, visitor attractions, regional tourism organisations and destination management companies – will meet and conclude deals with leading Chinese tour operators and travel agents, in the cities of Beijing, Shanghai and Guangzhou.

The objective is to engage with Chinese tour operators who are currently selling the island of Ireland, or who have strong potential to sell the destination – and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their 2015 brochures and programmes.

Niall Gibbons, CEO of Tourism Ireland, said: “Our sales mission is a key element of our promotional programme in China, to win a greater share of the 3+ million Chinese visitors who travel to Europe each year. It will give our tourism partners a platform to inform and influence the Chinese travel trade on all that the island of Ireland has to offer and, importantly, encourage them to include Ireland in their 2015 brochures and programmes. Tourism Ireland is committed to growing Chinese visitor numbers to the island of Ireland to 50,000 per year, over the coming four years and our sales missions play a significant role in helping us achieve this target.”


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