Tourism Ireland Leads Sales Mission to China

Published on : Tuesday, September 2, 2014

Tourism-Ireland-Leads-SalesTourism Ireland, together with 18 tourism enterprises from the island of Ireland, is preparing to blitz three major cities in China later this month, as part of a targeted sales mission to increase the profile of Ireland among Chinese travel professionals. The organisation held a briefing today (1 September) for the tourism operators who will participate in the 2014 China sales mission.

The sales mission – which takes place 15-19 September – will target top Chinese travel agents and tour operators in the key cities of Beijing, Shanghai and Guangzhou. It has been specially designed to strengthen business links between the Irish tourism enterprises and the influential Chinese travel professionals, through a busy programme of workshops, presentations and networking events. The objective is to engage with Chinese travel trade contacts who are currently selling the island of Ireland, or who have strong potential to sell the destination – and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their 2015 brochures and programmes.
Commenting on the upcoming sales mission, Niall Gibbons, CEO of Tourism Ireland, said: “Our sales mission is a key element of our promotional programme in China, to win a greater share of the 3+ million Chinese visitors who travel to Europe each year. The sales mission will give our tourism partners a platform to inform and influence the Chinese travel trade on all that the island of Ireland has to offer and, importantly, encourage them to include Ireland in their 2015 brochures and programmes. Tourism Ireland is committed to growing Chinese visitor numbers to the island of Ireland to 50,000 per year, over the coming four years and our sales missions play a significant role in helping us achieve this target.”
Tourism Ireland’s activity in China involves establishing and building upon existing relationships with influential intermediaries, such as the travel trade, airlines and media – highlighting our natural attractions, cities, castles and proximity to Great Britain. The organisation last year also launched the Chinese version of to target leisure travellers living in major cities like Shanghai, Beijing and Guangzhou.




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