Published on : Monday, August 22, 2016
Social media marketing is a hugely important element of Tourism Ireland’s promotional programme to highlight the island of Ireland – in Canada and elsewhere around the world.
And the organisation’s ‘social footprint’ is considerable, with more than 50 social media presences in total – including Facebook pages in 15 markets, Twitter, Instagram, Google+, Pinterest and YouTube, as well as Sina Weibo and WeChat in China. Tourism Ireland has almost 28,000 followers on Twitter in Canada alone (355,000 globally).
Dana Welch, Tourism Ireland’s Manager Canada, said: “Social media, including Facebook, provides a really valuable platform for us to promote the island of Ireland to potential Canadian holidaymakers. However, it’s not just about the numbers – it is also the quality of the conversation we can have with our fans and how we engage with them about Ireland. We are working hard to really maximise its impact, to grow the online tourism conversation about the island of Ireland around the globe, inspiring Canadians to come and visit.”
2016 looks set to be another good year for tourism from Canada and the United States, with the latest CSO figures showing visitor numbers from North America up +15% between January and June of this year – almost 100,000 extra American and Canadian visitors compared with the same six-month period in 2015.
Source:- Tourism Ireland
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