Traders Hotel Puteri Harbour, Malaysia rebrands for new “Jeneration” business and leisure travellers

Published on : Friday, April 3, 2015

shangri laTraders Hotel Puteri Harbour, Johor rebranded as Hotel Jen Puteri Harbour, Johor, becoming the tenth hotel to adopt the new Hotel Jen brand by Shangri-La International Hotel Management Ltd.  Catering to a new “Jeneration” of independently minded business and leisure travellers, the brand has quickly launched ten hotels in seven months in nine cities in Asia Pacific.


Puteri Harbour lies within Iskandar Malaysia, the new southern development corridor in Johor identified as one of the key developments to spur the growth of the Malaysian economy. The launch today of Hotel Jen Puteri Harbour, Johor highlights Shangri-La’s long-term commitment to the Malaysia market.


The Hotel Jen brand is inspired by virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places. Hotel Jen takes care of guests with efficiency and care while giving them informed access to the best a destination has to offer. Hotel Jen provides travellers greater flexibility to blend the boundaries between business and leisure.


Mr. Greg Dogan, president and CEO of Shangri-La Hotels and Resorts, said: “The opening of Hotel Jen Puteri Harbour, Johor is extremely important for our organisation. We’ve built a strong brand presence in Malaysia and will continue to grow and build solid long-term associations with our business partners and stakeholders.


“We recognise the growth of travellers with a ‘millennial’ mindset who seek simple pleasures, easy efficiencies and the opportunity to indulge their sense of adventure when travelling for leisure or business. True to the new brand, the Hotel Jen Puteri Harbour team embraces the changing demands of today’s more independently minded travellers and we are proud to introduce the Hotel Jen brand to meet the needs of our existing and new customers.”


Mr. Sigi Bierbaumer, general manager of Hotel Jen Puteri Harbour, added: “The rebrand to Hotel Jen will set new standards for guest experiences, which shows in the changing demands of today’s customers, both the new and ‘millennial’ mindset and the increasingly socially enabled ‘young-at-heart’ existing customer. It is a revolution and all about changing our approach, starting at the very heart of our hotel – our staff.


“The first thing guests will notice as they enter the hotel is less-formal staff uniforms. An informed and friendly service style continues by allowing guests to discover the best of where they are through unique recommendations, from the theme park experiences and attractions to bars and restaurants in town. The Hotel Jen team will be a guest’s own personal local lifestyle guide, making them truly feel like they are staying with a friend.”


Embracing the concept of ‘staying with a friend’, guests will notice the extra touches on the in-room and restaurant dining options, which feature fresh local products selected for flavour, fusion and fun. For added convenience, the hotel features a vending machine with beverage and snack items priced at convenience-store levels and a ‘Grab&Go’ deli counter offering quick meal solutions.


Cutting-edge technology is also key to catering to the highly social, young-at-heart traveller. Free WiFi everywhere, all the time, and convenient mobile charging stations throughout the hotel and a PressReader app with free access to 2,500 online publications, replacing the traditional morning newspaper, are some of the many features on offer at Hotel Jen Puteri Harbour, Johor. In addition, simple pleasures, such as a laundry wash-and-fold service for unlimited items in the laundry bag at one price, complimentary fruit-infused waters and signature iced teas in summer and free coffee and snack-box-to-go options after breakfast allow guests to get on with the things they care about most – life, travel and discovery.


The SkyBar, Bar & Restaurant beside the infinity pool overlooks the harbour, providing a spectacular view of the Johor straits through to Singapore.


Guest comfort and safety are an absolute priority and there will be no compromise on existing, high-quality standards.


Hotel Jen Puteri Harbour, Johor is located in the special economic zone of Iskandar Malaysia, at the Puteri Harbour waterfront in the Nusajaya Zone. It is surrounded by the Johor New State Administration Centre, the medical hub and University Park. The hotel is a 15-minute drive from the Malaysia-Singapore Second Link, one hour from Singapore Changi Airport and 35 minutes from Senai Airport.


Theme parks and attractions are a major draw for families and the young-at-heart. Legoland Malaysia is located within close proximity, while Sanrio Hello Kitty and The Little Big Club are at the hotel’s doorstep. Spanning over 60,000 square feet, the indoor theme park features world-renowned and popular children’s characters in three main areas: Hello Kitty Town showcasing Hello Kitty and friends by Sanrio; The Little Big Club featuring HIT Entertainment’s Thomas and Friends, Barney, Bob the Builder, Pingu and Angelina Ballerina; and a themed family restaurant by popular local cartoonist, Lat.


For an informative or cultural stay, a 10-minute walk from the hotel is Kota Iskandar, Johor state’s new administrative centre, where guests can watch parliamentary debates in the State Legislative Assembly Hall, which is infused with distinctive Moorish-Andalusian elements in its architecture and surrounded externally with waterscapes and lush gardens.


The Horizon Hills Golf & Country Club is a 15-minute drive from Hotel Jen Puteri Harbour, Johor. In the immediate township, 20 international-standard golf courses are readily accessible and feature full clubhouse facilities and courses designed by Arnold Palmer, Jack Nicklaus, Gary Player, Robert Trent Jones II and Peter Dalkeith Scott. Further afield is the Ponderosa Golf and Country Club.  For guests seeking retail experiences, Johor Premium Outlets, Johor’s finest outlet shopping, is a 20-minute drive from the hotel.


For a quick gateway, the Puteri Harbour International Ferry Terminal provides scheduled ferry trips to Tanjung Balai, Karimun in Indonesia and Singapore.


Hotel Jen launched in September 2014 and, through the rebranding of Traders Hotels, is now in nine cities in Asia Pacific: Brisbane, Beijing, Hong Kong, Malé Maldives, Manila, Penang, Shenyang and Singapore. Hotel Jen development projects are under consideration in key gateway cities in Asia Pacific, with plans to expand globally in the future.


Hotel Jen Puteri Harbour, Johor


–          283 guestrooms with a choice of eight room types ranging from a 33sqm Deluxe Room to the 96sqm Speciality Suite


–          Located minutes away from renowned theme parks (LEGOLAND Malaysia Theme Park and Sanrio Hello Kitty Town and The Little Big Club and Angry Birds Activity Park Johor Bahru) and easy access from/to Singapore via Malaysia-Singapore Second Link or Puteri Harbour International Ferry Terminal

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