Published on : Wednesday, December 18, 2013
York, UK, a marketing campaign aimed at encouraging more people to visit, according to a new report , the city’s economy, generating more than £ 7 million .
In November 2012 and March this year, the campaign ” York wrapped ” helped create approximately 136 jobs .
He is ready to unveil the next step , because the new year is to grow visitor numbers were pushing public support .
Railway station , Covent Garden and the campaign to encourage venture capital , with the announcement being targeted visitors to London tourist hotspot .
Kate McMullen, head of York , said : ” The new VisitEngland York wrapped up report shows encouraging results .
” Our winter campaign in the capital and in the national press , so our high visibility , was able to generate a local visit .
” We are working with East Coast train , because the train visits have increased almost 30 percent are glad to see New York .
” Thank York extensive cost and increase job creation in January , will be released in 2014 , and we are now planning for our new activities , the benefits have been . ”
Government Regional Development Fund ( etc. ) in the three years to encourage UK residents to other parts of the country have been given £ 19.8m .
Contributions from the private sector of around £ 41m is expected to increase the total cost to provide .
James Berresford, VisitEngland chief executive of the fund is to give a huge boost for tourism in England , ” he said .
” The project will create new jobs across the country work together to stimulate some local areas with particular emphasis on tourism as a result of our government and private sector partners .
” The first year , boosting the local economy and significantly benefit the investment target has proved incredibly successful , important to create jobs . ”
Domestic and international Yorkshire ‘s latest winning streak to raise the profile of its efforts to promote the achievements as a tourist destination , ” York wrapped ” .
Last month , the tourism agency Welcome to Yorkshire is a world tourism ‘ Oscars ‘ takeover of Yorkshire is a brilliant advertising campaign that includes television advertising on the product space , ITV1 soap Emmerdale, and the London King’s Cross station is won .
That , Qatar , the world’s leading marketing campaign wins World Travel Award for the fourth consecutive year of Welcome to Yorkshire , took the title .
This year’s international profile in the region to host the opening stage of the Tour de France cycling race in Yorkshire and is expected to be raised .
Yorkshire ‘s committee already they are looking at ways to support the tourism businesses in areas such as skills that are in the best position to reap the rewards have confirmed .
York already 23,000 jobs each year, attracting 7.1 million visitors are expected to support revenue is generated around £ 443m and around town .
Tags: Destination News
|
||
   
|
||
