Utah Office of Tourism Wins Prestigious Platinum Award for Marketing Excellence in Annual Adrian Awards Competition

Published on : Saturday, March 8, 2014

logo_winterThe Hospitality Sales & Marketing Association International (HSMAI) recognized the Utah Office of Tourism with a Platinum Award at the 57th annual Adrian Awards, the largest and most prestigious global travel marketing competition.


The award was for a one-of-a-kind outdoor advertising campaign that transformed the San Francisco Bay Area Rapid Transit (BART) Montgomery Tunnel into a 3D rendering of the iconic Delicate Arch.


The Utah Office of Tourism’s award places the office alongside marketing giants Marriott International, Brand USA, Hilton World Wide and Disney Parks. This year’s contest attracted more than 1,200 entries from around the world, with entries judged by top executives from all sectors of the industry. The awards were announced at the annual HSMAI Adrian Awards Gala, at the New York Marriott Marquis.
The Montgomery Tunnel wrap was part of the Utah Office of Tourism’s spring/summer 2012 campaign. Utah’s national parks posted record attendance numbers that year. Tourists spent $7.4 billion in Utah, generating $960 million in state and local tax revenues. To view a minute long video featuring the tunnel wrap, and the wowed BART riders, visit: http://www.visitutah.com/articles/view/Utah-s-Delicate-Arch-Debuts-in-San-Francisco-Tunnel/125/.


“The installation was the first of its kind in the environmental advertising category and was a huge success,” says Dave Williams, associate managing director of the Utah Office of Tourism, Film and Global Branding, an agency of the Governor’s Office of Economic Development. “San Francisco was a target market for our spring/summer campaign. The installation, which was in market April through June of 2012 helped increase visitation to www.VisitUtah.com by 550% compared to the same time frame in 2011. The increment of travelers coming from San Francisco as a result of the overall campaign was 5.8%. That is an estimated $47 million economic impact to Utah.”


Source:- Visit Utah

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