Virgin Australia inks deal with Starwood Hotels and Resorts

Published on : Monday, February 17, 2014

virgin-australiaVelocity Frequent Flyer announced a major expansion to its hotel portfolio, launching a new partnership with Star wood Preferred Guest, the leading loyalty program of global luxury hotel group Star wood Hotels and Resorts.

Now members will be able to transfer Star points into Velocity Frequent Flyer Points when staying at any of the 1,200 hotels located in nearly 100 countries under the Star wood brand including St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft and Element.

Velocity Frequent Flyer Chief Executive Officer, Neil Thompson said: “We are proud to become the only Australian loyalty program to partner with Star wood Hotels and Resorts.
“Starwood’s iconic range of hotels is well positioned for the international traveller, offering 1200 properties in nearly 100 countries. The new partnership complements our expansive global network with Air New Zealand, Delta Air Lines, Etihad Airways and Singapore Airlines.

“From today, members can seamlessly transfer Star points from their Star wood Preferred Guest account into their Velocity account to put towards future rewards such as flights.
“We will continue to look for like-minded brands and industry-leading partners to offer a rich and rewarding loyalty program”, Mr Thompson said.

Starwood Hotels and Resorts joins Velocity Frequent Flyer’s expansive portfolio, which includes over 340 brands and partners, the widest range of any loyalty program in Australia.

About the new partnership
Star points can now be transferred into Velocity Frequent Flyer Points
1 Star point = 1 Velocity Point
When members transfer 20,000 Star points or more in a single transaction, they receive 5,000 bonus Points.

Special launch offers:
From now until 31 May 2014, Velocity Frequent Flyer members will be able to enjoy 15% discount at participating restaurants and bars in Star wood properties in Australia
Further, Star point members who register and book by 31 March will receive a 2,000 Star points bonus. Stay to be completed by 31 May 2014. Valid for 3 months at Star wood hotels in Asia Pacific

Four Points by Sheraton will be offering beer through the signature Best Brews™ beer program at various Virgin Australia lounges on select dates during February and March 2014.

source: Virgin Australia

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