Published on : Wednesday, August 31, 2016
W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, Inc. today announced WAKE UP CALL: a W Hotels Music Festival, transforming the concert scene with the boundary-pushing hotel brand’s first-ever weekend long music festival.
The inaugural event will take over the entire W Scottsdale from September 30 to October 2, with electric performances, exclusive meet and greets, and unexpected experiences popping up in various places throughout the hotel. The music festival will then travel annually to different W Hotels around the world, with the soon-to-open W Las Vegas slated to host the three-day bash in 2017.
The first ever WAKE UP CALL: a W Hotels Music Festival will feature performances by Bebe Rexha, Cee Lo Green (DJ set), De La Soul, Jess Glynne, Kungs, Lost Frequencies, Matoma, Mayer Hawthorne and Nico & Vinz, with additional artists to be announced. More than just your typical festival, music lovers will enjoy a diverse schedule even after the music stops, including afternoon pool parties at W Scottsdale’s WET pool deck; morning FUEL fitness class with POUND®, the rockstar-inspired cardio drumming workout, complete with mimosas and pressed juice bar; Bliss Spa pop-ups with makeup and nail touchups: VIP Lounges; and so much more.
“Music has been a defining characteristic of W Hotels since the brand’s inception, and transforming one of the hottest W Hotels into a weekend long music festival allows our guests to never miss a beat from check in to check out,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “WAKE UP CALL breaks the boundaries of traditional music festivals, fully immersing music lovers from the moment they walk through the door. Combined with our recently announced W Sound Suite music studios and the brand’s history as a platform for emerging musicians, this is just another way that W provides insider access to new/next artists for our guests.”
Ticket packages for WAKE UP CALL: a W Hotels Music Festival go on sale today and include a three-night stay at W Scottsdale, two (2) all-access passes to the three day festival, and two (2) limited edition Jeremy Scott x W Hotels bucket hats, starting at $349 for rooms and$549 for suites.
Source:- Starwood Hotels & Resort
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