Weak AUD bring more Asian tourist to Australia

Published on : Thursday, April 2, 2015

Chinese tourists in AustraliaWith the Australian economy facing a bit of a set back as mining activities have fallen in the region and weakening Australian dollars (AUD) have given a boost to the tourism industry. International visitors are coming to Australia and are staying for longer periods and spending more. Maximum visitation is coming from Chinese tourists.


Chinese tourists are leading inbound tourism and are contributing to 18 per cent of total international tourist spending according to a report by ANZ. UK and Japan have also recorded 12 per cent and 5 per cent respectively on inbound tourism spend. But the market is dominated by China.


China’s domestic economy is on a high. With the rise of the middle class income, the country is enjoying improved living standards. There is a definite difference in the country with its strengthening currency, better aviation connections and more open visa policies. Keeping all these factors in view 107 million Chinese made outbound travel in 2014.


The AUD has sharply fallen against the USD, the Chinese yaun, Singapore dollar and NZD. Tourists from these economies are finding greater value for their money in Australia.


According to the ANZ report Australia received 6.3 million international visitors in the first nine months of last year, up 8% on the same period in 2013. The number of visitor nights rose by 3% and spending per trip jumped 9% to a record $AU30.7 billion, a little over $AU4, 700 per visitor.


Not only China, but 2014 saw a high inflow of other Asian tourists from India, Indonesia, Malaysia, Singapore and Taiwan to Australia. Tourism Australia is expecting 58 per cent rise in Asian arrivals in the next decade.

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