Published on : Wednesday, February 12, 2014
A significant injection of funds for Adelaide’s Riverbank Precinct will further transform the area into an entertainment and cultural hub attracting visitors from across Australia, according to peak national industry body Tourism & Transport Forum (TTF).
The South Australian government will commit $46.5 million to transform the Adelaide Festival Centre Plaza and establish the Riverbank Authority to oversee the project.
TTF Chief Executive Ken Morrison said this is an investment in the city’s cultural fabric and visitor economy.
“Demand driving infrastructure like Adelaide’s Riverbank Precinct boosts jobs and business opportunities in the city and beyond,” Mr Morrison said.
“The Plaza is set to become the city’s premier cultural and entertainment destination attracting locals and visitors to the area.
“Active vibrant and accessible precincts are vital to the visitor economy, creating reasons for visitors to travel and attracting locals for leisure and entertainment.
“The Riverbank now also has its own calendar of events ranging from sporting matches to food and wine experience and festivals. Combined with the infrastructure and necessary transport links, this area is fast becoming a must-see destination for visitors to South Australia.
“We welcome the establishment of a new Riverbank Authority to oversee the government’s investment, and the announcement of former Tourism Australia Managing Director Andrew McEvoy as chair will bring a particular focus on the importance of the visitor economy.
“Developing iconic destinations like the Riverbank help build on Adelaide’s wonderful reputation as a visitor-friendly city as was recently recognised by Lonely Planet, which named Adelaide as one of the world’s top 10 cities to visit in 2014.
“We welcome the government’s commitment to this precinct and to growing the visitor economy.”
Tags: TTF News