Published on : Friday, February 6, 2015
The West Bengal Tourism announced its plans to engage and reach out to travel trade and consumers throughout the country to promote the state as a “complete destination”.
West Bengal has a very important ego-strategic location. The state capital is the commercial hub of the entire region. The state shares its borders with three major SAARC nations namely Nepal, Bhutan and Bangladesh. Not only is the state rich in culture, art and heritage, it is at the same time blessed with natural bounties ranging from Sundrabans in the south to the Himalayas in the north. It has enormous potential to emerge as a “Complete Destination” for tourists of all segments, interests and financial means, both domestic and global. Above all the state truly reflects “Unity in Diversity” and harmony of nature and mankind.
During the last couple of years, the flow of tourist traffic in West Bengal has been steadily increasing. According to India Tourism Statistics published in 2013, West Bengal stands at 9th position among the states in respect of domestic tourist footfall, where as in case of international tourists the position of the state is 6th in terms of tourist traffic flow, accounting for almost 6% of the national tourist inflow.
While speaking on the occasion, Mr. Umapada Chatterjee, Director of Tourism, Gov. of West Bengal, said: “The present government has taken several initiatives to boost tourism in West Bengal. Going by the current trends, tourism is fast growing and thus an important sector for the state economy. Keeping this in mind, we shall be actively participating in all major Travel – Tourism Festivals spanning across India, coupled with Road Shows and consumer campaigns in print, TV, Radio and digital platforms. Our aim is to invite as many domestic an international tourist to West Bengal and enjoy the complete destination”
The Department has confirmed its participation in tourism fairs at Surat, Pune, Hyderabad, Kochi etc. apart from the metro cities like Mumbai, Delhi, Chennai, Ahmadabad to showcase the tourism destinations of the state.
Keeping in line with the growth chart, West Bengal Tourism will further expand its reach to tier 2 markets as well by participating in travel festivals even markets like Lucknow, Chandigarh, Nagpur, Vizag, Coimbatore to reach out to the target audience in a result oriented way.
The road shows being organized simultaneously with the major fairs are expected to be the right forum for capitalizing opportunities to ensure substantial increase of tourist inflow in West Bengal by involving all these enthused Tour Operators whose enterprising initiatives will help to reach the goal targeted by West Bengal Tourism Department.
With perceptible increase of budgetary allocation particularly in publicity account, West Bengal Tourism is making its presence felt in the print media (both domestic and international), digital media (both domestic and international), bill boards, hoarding, FM Radio, TV Channels, railway tickets, electricity bills, taxi tops etc. to reach out to the masses to depict the bounties of nature and the rich cultural tradition of West Bengal.
With an all round effort West Bengal is destined to become the most preferred tourism destination of the country within a very short time.
Tags: west bengal tourism
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