Published on : Sunday, February 9, 2014
The State Government has signed a $2.25million co-operative marketing deal with Jetstar which is expected to bring thousands of extra visitors to Western Australia.
Tourism Minister Liza Harvey said the deal with Jetstar would help WA’s continued growth as a holiday destination with the State promoted in key domestic tourism markets and Singapore through joint advertising.
Mrs Harvey said the last aviation agreement with Jetstar, signed in 2010, had been a huge success and delivered a significant return on investment for the State Government.
“The previous marketing activities with Jetstar led to thousands of additional passengers into WA from the east coast, boosting our tourism economy by millions of dollars,” she said.
“The agreement gave the State Government an incredible return on its investment and we look forward to working with Jetstar over the next three years to achieve another great outcome.”
The Minister said the partnership with Jetstar helped address the perception that it was expensive to fly to WA from other parts of Australia.
“Research has shown us that the cost of flights to Perth from Melbourne or Sydney had been a barrier for people wanting to visit WA,” she said.
“This agreement with Jetstar is important because it promotes low cost fares to WA, as well as the extraordinary experiences visitors can enjoy here during their holidays.”
The Jetstar deal is the second major aviation agreement the State Government has signed in the past five months. Last September, Tourism WA signed a three-year, $7.65million deal with Qantas, which will see WA promoted in the domestic market, plus major international markets including the UK, USA, Germany and Singapore.
“Marketing agreements with airlines are a critical part of the State Government’s strategy to double the value of the tourism industry from $6billion to $12billion by 2020,” Mrs Harvey said.
Source:- Tourism Western Australia
Tags: Tourism Western Australia