Published on : Saturday, June 14, 2014
Wyndham Rewards®, the free-to-join loyalty program of Wyndham Hotel Group and the only hotel loyalty program to offer members guaranteed rewards after just one qualified stay, has signed on as an official sponsor of one of the most celebrated teams in baseball—the New York Yankees.
Designed with consumer awareness in mind, the sponsorship gives the growing loyalty program prominent placement on Yankee Stadium’s home plate and baseline rotational signage for a select number of games during the course of the season.
“The New York Yankees are one of the most iconic professional sports teams in the world, with a rich history and some of the most passionate fans around,” said Mike Mueller, vice president of loyalty, marketing and partnerships at Wyndham Hotel Group. “As a sponsor, we’re able to reach a loyal audience with a high propensity to travel outside the New York area that we know can connect with and will value the many benefits associated with Wyndham Rewards.”
Wyndham Rewards is the world’s largest hotel loyalty program with over 7,000 participating hotels, including those under the Wyndham Hotels and Resorts, Ramada, Days Inn and Super 8 brand names, among others. Through the program, travelers can earn and redeem points for complimentary stays at participating properties as well as airline travel and gift cards, among other rewards options.
Source:- Wynadham Worldwide
Tags: Hotel News, Wyndham
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