Yorkshire: Top of the Tourist Tweets

Published on : Wednesday, September 3, 2014

Tweets-300x300After an historic summer with Le Tour shining the spotlight on the county, Welcome to Yorkshire can reveal the tourist attractions generating the most social conversation on Twitter within the county over the last 12 months.
With increasing numbers of people using social media to prepare and share their holiday experiences, new research reveals an insight into those places in Yorkshire that people have been talking about the most.

Malton-based theme park and zoo, Flamingoland, was the number one ranked attraction according to the research which was conducted from August 2013 to August 2014, with York Minster second and the National Railway Museum third. Whitby Abbey, Harewood House, Beningbrough Hall and Gardens, Eureka!, Xscape Castleford, Clifford’s Tower and Cliffe Castle Museum made up the top 10.

Recent analysis of Twitter conversation* shows that 71 % of its users Tweet about their holiday whilst away, with half of users sharing their photos on Twitter and 46% of people using it to find local information.

Pete Wilson, Head of Digital at Welcome to Yorkshire, said: “People undoubtedly travel digitally these days so it’s really interesting to see the breadth of different places making their mark in this research. As the additional analysis shows, tourists use social media to make, shape and share their travel plans and experiences making it an essential tool for Yorkshire’s tourism businesses to use to influence, impress and make their own mark on the millions of people who enjoy our county’s attractions each year.”

York Minster is by some way one of the oldest on the list, but embracing the latest communications trends.

Sharon Atkinson, Director of Communications at York Minster, said: “We’re delighted that York Minster is the subject of so much conversation on Twitter. It’s great that a building with more than 2000 years of history, worship and welcome can generate such interest and affection via social media.”

The news comes on the back of latest research from VisitBritain which showed Yorkshire had a record-breaking summer in 2013, welcoming 168,000 holiday visits during the July, August and September – a year-on-year rise of 37.7% and a record high for holiday visits to the county during this three-month period. This increase represents a faster rate of growth than summer holiday visits to London, which saw a 26% uplift.



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