Published on : Tuesday, December 17, 2013
One of the findings of the annual ITB World Travel Trends Report was growth in the South American travel market continues to outshine that of its larger North American counterpart, conducted by IPK International, and commissioned by the world’s leading travel trade show, which also noted an unabated lust for international travel, particularly in Brazil.
Growth in the North American travel market may not have matched that of its South American neighbours, but North Americans still enjoy travelling. Following a lean period in recent years, international departures from Canada this year grew by six per cent. The US market for international travel rose by only one per cent, which helped the North American market to accomplish a year-on-year growth figure of three per cent.
The forecasts for 2014 are positive. Around 27 per cent of North Americans planned to travel more frequently and 39 per cent aimed to travel just as often. Overall, international trips are forecast to increase by around three per cent.
South America continues to display stable growth in the market for international travel, where it has easily overtaken the countries of North America. South America continues to be a dynamic driving force of the global tourism industry. Brazilians, who are very keen on shopping tours, have contributed significantly towards this trend.
IPK’s American Travel Monitor survey found that over the first eight months of 2013, the number of international trips taken by South Americans increased by 6 per cent. Growing by ten per cent, the individual markets of the Americas in particular benefited from a general lust for travel. Overseas travel rose by two per cent. There was a marked boom in trips averaging less than four overnights. This segment grew by 16 per cent. Trips which took longer increased by only one per cent. Overall, South Americans spent two per cent more overnights abroad than in 2012.
The forecasts for 2014 for South America’s outbound travel market are very optimistic. A full 43 per cent of those polled wanted to go on more trips abroad in 2014 than in 2013. Around 34 per cent had the same intentions as in 2013 and only 19 per cent aimed to travel less. Overall, in 2014 the South American travel market is expected to grow by six per cent.
Tags: Travel Event News
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