Published on : Monday, May 5, 2014
President of Madagascar Tourism; Pascal Viroleau, CEO of the Vanilla Islands; Alain St.Ange, Seychelles Minister of Tourism&Culture and President of the Vanilla Islands; Attoumani Harouna, Vice-President of Mayotte Tourisme; Ariane Loup, Director La Reunion Tourism; Jean-Charles Bertrand, the Director of Agence Capricom and the Director of the Ile en Ile magazine and Editor of the Vanilla Island Magazine wrote the following about his stay in Seychelles during the 2014 edition of the Carnaval International de Victoria:
“The Vanilla Islands are more visible on the international scene because of this carnival in the Seychelles,” said Pascal Viroleau, CEO of the Vanilla Islands. “This is a positive event for the Vanilla Islands. Look at the number of people everywhere. More than 50 delegations from Seychelles and the international ones have paraded together; more than 150 international press personalities came to Seychelles to cover this event.
It was an opportunity for some delegations to meet the press they have in the past tried in vain to get to meet. We shall all be putting a monetary value to the press reports of such an event, but already when we see the quality of media who are in Seychelles such as CNN, BBC, CCTV, and when we know the cost to be featured by them per minute if one was to buy the airtime, now we shall all benefit much more than the few seconds – we just have to be overjoyed. The Vanilla Islands are, of course, seen, and they will be visible on the international scene.
“The main targeted objectives for the Vanilla Islands is to seek more visibility for the organization using the net and social media in a bid to achieve recognition of the brand and of the islands of this new tourism region. The second task for the organization is to get twin and three-center holiday packages promoted by tour operators. We already have good results from the work done so far, bearing in mind we have just started to get ourselves known. We are a young tourism region.
“The next rendezvous is the Salon International du Tourisme a Madagascar (the Madagascar Tourism Trade Fair) where some 50 tour operators have been invited. This time it is crucial for the Vanilla Islands to move its strategic plan into action and capitalize on the visibility campaign achieved from the Seychelles event and get the professional programming work to move islands being inserted into tour operator programs.”
Source:-Seychelles Tourism
Tags: Tourism News, Vanilla Islands of Indian Ocean stand together as co-hosts of Seychelles carnival
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