Published on : Wednesday, August 20, 2014
Tourism Tasmania’s CEO, John Fitzgerald today reported that their two-day old national marketing campaign was already showing impressive results.Mr Fitzgerald said that the latest version of the highly successful Go Behind the Scenery campaign, which only commenced last Sunday was already getting more than double the number of people to the campaign website compared with the previous campaign last autumn.
“Not only that, but the figures also show that the people using the website are being engaged by the interesting and sometimes quirky Tasmanian content, as well as the more informative travel ideas.Mr Fitzgerald said that this year’s spring campaign was one of the largest seasonal tourism marketing campaigns every undertaken by Tourism Tasmania.
“This current campaign is valued at over $9 million, which includes our production and media investment, an additional $4 million in bonus media that we were able to secure, and around $1.5 million worth of joint promotions nationally with our commercial partners to support the campaign and generate more travel sales for Tasmania.Mr Fitzgerald said that in addition to the substantial investment being made this spring, there were also a number of other new elements to the latest Go Behind the Scenery campaign.
“For example, the campaign now targets audiences in Melbourne, Sydney and Brisbane.
“The additional marketing funds committed by the State Government have now allowed Tourism Tasmania to expand the campaign to include the Brisbane market as part of its longer-term approach to marketing Tasmania interstate.
“Queensland is Tasmania’s third largest source of interstate visitors, and our research shows that there is enormous potential to capitalise on some positive economic trends occurring in that state, to attract more Queensland visitors to Tasmania.“This made it a logical move to extend our tourism campaign on a more regular basis to include the Brisbane market.
Mr Fitzgerald also said that the latest campaign continues to use the popular and well recognised Go Behind the Scenery television commercial, as well as cinema, print and online advertising.
However this time Tourism Tasmania has boosted its investment in outdoor advertising.
“This year, the campaign also includes around 92 giant billboards spread across key locations in Melbourne, Sydney and Brisbane.
Source:-Tourism Tasmania
Tags: Tassie's latest national tourism campaign getting results, Travel Destination News
|
||
   
|
||
