Tourism marketing steps up with Instagram ad campaign for NSW

Published on : Wednesday, June 17, 2015

Instagram Carousel2Where advertising in destination promotion is crucial for tourism, NSW has become the first Australian tourism organisation that has tied up with the new advertisement format, Instagram Carousel.


The life like views and the captivating images coupled with creative ideas have appealed to the Chief Executive of Destination NSW, Sandra Chipchase who was impressed by their highly successful campaign of ‘Love Every Second in Sydney’. The images used in the campaign proved to be extremely appealing to visitors who were inspired to visit the destination after watching the campaign.


The featured location in the ad were Vivid Sydney Light Walk at Circular Quay, the Sydney Harbour Bridge, Sydney Opera House, Bondi Beach, and waterside dining which all looked vivid and life like and motivated many to plan trips. The website has already received a million visitors per month since the campaign started. also ranks among the first Tourism Organisation websites which attracts 46 per cent website traffic in the sector since April 2015.


It is expected that Istagram feeds on the new Sydney advertisement will touch five million in 30 days as users across Australia will be motivated to visit the destination after watching the images.


Domestic market is extremely important for Australia, with Sydney receiving 8.5 million domestic overnight visitors by the year end of December 2014 contributing worth an estimated $6.1 billion to the NSW visitor economy. The new ad campaign is already appealing to the domestic market again establishing NSW’s leadership in tourism marketing.

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